When I first started my photography business, I didn’t think much about my ideal client. In fact, if someone had asked me who my ideal client was, I think I would have said, “Anyone who wants a lifestyle photography session.” I truly thought I needed to book anyone that wanted a session with me. But that didn’t always work out. I had clients that weren’t looking for the type of images that I captured and clients that didn’t share the same values about photography that I did. Let me tell you; I left those sessions exhausted and questioning my career choice.
Here’s the truth. Not every one that contacts me is the right client for me. But I’m not the right photographer for everyone either. And that’s okay. Recognizing that makes for a better experience for both of us. When working with my ideal client, I can relax knowing that I’m giving you the experience and images you want. And you are able to relax and trust that I know what you want.
So who is my ideal client?
There are some photographers that have an actual person in mind when asked about their ideal client. They might say she’s a 35-year-old professional woman who is married with 2 children and a dog. She shops at high-end stores and drives a BMW. If that is someone’s ideal client, I won’t make the cut.
My ideal client is not a particular person. It’s more than my ideal client’s values and feelings about photographs aligning with mine. They recognize that photographs are an investment for their family as well as for future generations.
So here are a few things that my ideal clients have in common.
1. My ideal client loves to laugh
I can’t tell you how many times over the years I’ve had parents tell their children to stand up straight and smile. They actually say, “Say cheese.” Here’s a secret for you. That never works. Those aren’t the smiles that you’re looking for.
I’m not here to give you stiff, posed, cheesy smiles. I’m looking for families that know how to have fun. I want to capture belly laughs and silly grins. So, bring on your best corny jokes and let loose and laugh.
2. My ideal client is not afraid to show emotion
I have a confession to make. I’m a very emotional person. Songs, videos, and even commercials often make me cry. But I also love to laugh and celebrate the ones that I love. So I love working with clients that aren’t afraid to show emotion. During the course of a session, there may be tears from a tired toddler, bored eye rolls from teenagers, romance when you look at your partner, and of course, lots of laughter. My ideal client treasures all of those moments and wants to capture them all.
3. My ideal client wants a fun and relaxed session
First, let me say there is nothing wrong with formal, posed photographs. But if that’s what you’re looking for, I’m not the photographer for you. Sessions with me are fun, relaxed, and stress-free. In fact, that’s one of the things that I hear most after a session, how much fun my clients had.
I’m looking for clients willing to get down on the ground and play with their little ones. Maybe even kick off your shoes and play tag at the park. My ideal client doesn’t care if their hair is a little messy or if the little ones are dirty by the end of the session. They want images that reflect their authentic life, and let’s face it; life sometimes gets messy. My ideal client is willing to embrace the mess and show off their perfectly, imperfect family.
4. My ideal client wants to document their family’s story year after year
Not everyone values professional photographs the same way. For some families, having professional photographs is something they do once or twice. Others recognize the value of having beautiful images that document their story year after year. I love working with clients that make capturing moments and creating a visual legacy a priority.
After all, families change and grow so quickly. In the blink of an eye, your toddler will be going off to college. There are so many milestones along the way, the first steps your baby takes, the first tooth your little one loses, and the day your teen graduates from high school. All of these moments make up the story of your family, and yearly photography sessions help capture these moments.
If this sounds like you, reach out today, and let’s get you on my calendar.
Leigh Ann – Your Mountain View, CA, Family and Newborn Photographer, serving perfectly imperfect families. And remember, I serve families throughout the Bay Area.
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