Picture this….

You’re a family photographer offering unposed, natural sessions. But your clients show up dressed to the nines, and no matter what you do, you can’t get them to relax. All they want are very traditional, posed images.

Or maybe you just sent off a gallery of dark, moody images that you love. The only problem is that your client was expecting light and airy photos.

This has happened to all of us at some point, and I can tell you this will not be a satisfied, repeat client.

So what went wrong? Well, it’s likely that your brand, website, or portfolio isn’t consistent.

Does the verbiage on your website specify what type of sessions you offer?

Do you educate your clients before their session so that they know what to expect?

Does your portfolio show posed images?

Are the images in your portfolio all over the place?

These are the things that I’ll be looking for when I review your website and/or portfolio. Trust me when I say consistency is key if you want to book more clients and have greater client satisfaction.