Leigh Ann Pincus Education
Do you love photography, but don’t know how to turn your love into a business?
Are you spending too much time managing your business and not enough time actually taking photos?
You’re in the right place! I’ll be sharing what I’ve learned to help you avoid mistakes along the way.
I’ve got to be honest with you. When I first started out in business, I knew how to take great photos, and I thought that was all there was to starting a successful photography business.
Boy, was I wrong! It turns out you need to know a lot about, well, running a business.
I was spending 90% of my time doing the same tasks over and over, and only 10% actually taking photographs. And time is valuable. Every minute I spent sending emails or writing contracts meant time that I wasn’t spending with my family, or doing the other things that I loved.
After the first year, I was puzzled. Photography was my passion, but I didn’t feel like I was succeeding as a photographer. I wasn’t happy, and when I really looked at the reason for my unhappiness, it wasn’t the actual photography that was the issue; it was all the business stuff that, quite frankly, I sucked at!
It seems that I wasn’t alone; 60% of photography businesses fail in the first year!
I didn’t want to be one of the 60%. You see, I’ve been taking photos since I was a teenager. But I never dreamed that I could be a successful photographer. So I was determined not to fail. That’s when I dove in and started doing the hard work.
I learned which systems were vital to having a successful business; a website, CRM, and other tools that meant I was working smarter, not harder. And within those systems, I set up automated workflows and email templates that gave me time to do what I love……take photographs.
You might be asking why workflows are so important. I’ll give you an example that goes back to my nursing days. Often when someone is scheduled for surgery and might need a blood transfusion, they ask for donor-directed blood. What this means is that a friend or family member can donate blood in case they need it. Sounds good, right? Actually, there is more risk with donor-directed blood than with blood from the blood bank. Why, you might ask? Because the blood bank has a workflow in place so that every unit of blood that they process is handled exactly the same way. That’s millions of units of blood every year processed exactly the same. But donor-directed blood is processed differently and not at the same frequency. So the chance of making a mistake is higher, and the process actually takes more time.
So what does that have to do with workflows in your photography business? Doing the exact same thing for every lead and client that you have saves time and reduces the chances of something going wrong.
That’s also why email templates are so important. It doesn’t seem like much, but if you add up the time you spend writing emails every week, I bet it’s not insignificant. Once your email templates are in place, and automated, they actually send themselves. Email templates not only save time but also ensure that every client gets the same information. There’s no more worrying about whether you remembered to send crucial information to your client.
Once I figured all of this out, I freed up my time and had more satisfied clients.
So now I’m ready to share what I’ve learned along the way…..the things I’ve done right and the things that didn’t work so well.